Fryst Soda

For this class project, I was tasked with creating a unique drink brand from the ground up. I chose to develop Fryst, a bold and refreshing soda brand themed around glaciers, ice, and arctic adventure. The brand identity is built around the concept of crisp, icy refreshment, with a strong visual style inspired by frozen landscapes and sub-zero coolness. At the heart of the branding is Fryst’s mascot—a cold yet mysterious yeti. The yeti embodies the brand’s adventurous spirit and frosty appeal, serving as a symbol of both chill and character. From truck design to marketing strategy, every element of Fryst is crafted to evoke a sense of cold, fresh energy that stands out on the shelf and in the minds of consumers.